Beyond its diversity of schools, what characterises French Design,
is its fierce determination to find the perfect balance between heritage and cultural openness, industry and creativity,
savoir-faire and audacity, sustainable innovation and hint of luxury, elegance and panache, without ever falling into vulgarity.
It’s a matter of art de vivre :
French Design has NO TASTE FOR BAD TASTE
The VIA, with a committee of 40 internationally acclaimed public figures, has led an in-depth review of French Design and its fundamental characteristics, in collaboration with Peclers, a leading trend consulting agency.
Patrick Jouin and Bernard Reybier (president of Fermob), for the Facto chair
Constance Guisset and Amélie du Passage (founder of Petite Friture), for the Vertigo ceiling light