While the concept is to be unveiled in Paris on 23 February, it is on 5 April 2017, within the framework of the Salone del Mobile in Milan, that the NO TASTE FOR BAD TASTE exhibition will first be revealed outside of France at the Institut français in Milan.
showcasing a selection of 40 French Design masterpieces.
with original scenography devised by designer Jean-Charles de Castelbajac.
who form a committee of 40 internationally renowned figures.
the excellence of French art de vivre, embodied by iconic pieces of furniture.
through VIA, Ameublement français, the Institut français, as well as numerous public and private financial partners.
with the concept of a touring exhibition from 2017 to 2020.
the NO TASTE FOR BAD TASTE exhibition will travel to more than twenty countries, making its mark at key international events in the design and furniture sector.
Additional content such as conferences, round-table discussions, films, interviews, and more will enhance appreciation of the pieces on show, giving rise to encounters and exchanges fostering the outreach of le French Design. Members of the think tank will be present on several dates and at several destinations, making their own contributions to the event.
The exhibition helps to achieve a twin objective: showcasing the creativity of le French Design and promoting the French furniture industry around the world. An ambitious operation, very much in line with VIA’s professional mission.